I've moved to China in August 2019. It was for me like to head out into the unknown, but it was certainly the best choice I've made. Be immersed in a very different culture allow me to learn a lot, about our world and myself as well. But why shanghai specifically? First of all, Shanghai is a crazy city, because it gives you so many perspectives and opportunities. It's like everything is possible. Also, life goes faster, and technologies are developed very quickly. So that as a product designer, moving in Shanghai was an amazing opportunity.
Wiredcraft is a digital product agency that owns offices in Paris and Hong-Kong too. This agency works for famous fashion brands like Channel, Nike, Blueberry, Tiffany&Co. Wiredcraft mostly develops Wechat Mini-Programs. You should know that Wechat, and Mini-Programs which could be associated with, represent a large part of Chinese e-commerce. In China, every brand owns its Wechat Mini-Program to allow to their consumers a full-digital experience
That's where Omni comes in, a platform intended to global brands that would like to give a cross-channel experience to their customers. Omni works on different branches: analytics, orders, and events management. Working on a such complex project was not an easy task for me, but I've learned so much. I've gained in speed, and I've learned to target problems and needs much faster.
I also worked with a senior UI/UX designer to design a WeChat mini-program template. The main issue here was to make it suitable to as many brands as possible, so we worked on a lot of edge cases and possibilities to make this experience customizable and accessible.
In a nutshell
Working on Omni pushed me to think and to design in a complex system but also with a lot of different edge cases because the product needed to fit many different brands. But beyond this project, working in an international company, with a strong Chinese culture, was for me a rewarding experience.